Reputation Management Pricing

Reputation management pricing depends on the degree of difficulty of the project, the timeframe, and the type of project it is. The cost can run $2000 and up per month depending on the severity of the issue. The existence and strength of one or more negative search results is the main indicator of cost.

A successful reputation management project may consist of development of hiqh-quality web properties, social media, well-written content that people find useful, search engine optimization including earned links, and more. Many resources go into the price calculations of a reputation management campaign.

According to Forbes, a good national SEO campaign will cost $2000 to over $10,000 per month, and that’s for only one site. Reputation management prices are based on not only creating and optimizing web content, but moving multiple sites up in search results, removing a page altogether, or having it de-indexed by search engines. Reputation management is different than SEO.

What Determines Price?

Some negatives can be removed completely, usually for a fixed price that ranges between $2000 and $8000 one-time. Most times clients need a web of content created in a very specific way to move bad search results somewhere else. These types of campaigns take more time and more resources.

Research

True reputation marketing campaigns are sophisticated and involve quite a bit of research to get right. Packages don’t work, more on that later. To do research right takes experts in SEO, content management, development and project management.

Better Content for a Better Internet

From research we create personas of similar entities to get an idea of what people and search engines want to see. Our objective is to actually improve search results not only for our clients, but for people performing a search for them. We want to make Bing, Yahoo and Google’s results better. It is the only way to generate results that last. That quality takes resources.

Only Native, Specialist Writers

We create the right content for the right client. Only native writers who have knowledge of a particular industry are used for content. Good writers earn a good wage, and believe us – you want good writers.

How Bad is It?

A big determinant of the cost of online reputation projects is the strength and position of the negative. For example, a New York Times negative will normally be far more difficult to move than a local online newspaper. The cost of reputation management rises with the degree of difficulty.

What Determines Negative Result Strength?

We measure the strength of a web property by ‘Page Authority’ or ‘Domain Authority’ and other factors like trust. Domains and pages at the top of search results generally have high page authority and high domain authority. We measure the authority (strength) of pages and design a program that will alter those search results by creating very strong pages that reflect online reputation in the best possible light. Sites with a high degree of strength that need to be rearranged in search results will require more resources, and increases costs.

Beware of Reputation Management “Packages”

Reputation management packages tend to be a one-size fits all attempt to bring reputation control to the masses. Of course, one-size does not fit all and that is why packages rarely work. These services are based on automation, instead of people doing work (because people are expensive). Because one cannot automate reputation work effectively they tend to leave a “footprint” in search results that are easy for search engines to spot as low-quality attempts to change search results. They rarely work, in fact many actually damage online perception of their victims.

OK, But Why Are Those Packages So Cheap?

Reputation packages can be had by some firms claiming to be reputation management companies for a only few hundred dollars. We strongly suggest you run away from these. The way these packages work is by using either generic websites to post spammy content (search engines penalize you), or worse, using sites owned or controlled by the reputation company. There is no cost to the firm to post to their own sites so profit margins remain very high for them.

Cheap Reputation Management: When a Blender Writes Your Bio

Spammy content is “spun” by machines – yep, this is a “thing”. It works by feeding a phrase into software, then the software jumbles up the phrases and creates pseudo-content. It is designed to fool search engines, but doesnt work most of the time. Worse yet, a blender wrote your bio.

Non-Native Writers

When real content is actually created, cheap reputation management companies tend to use non-native writers to create the content. So a Romanian with English as a third language may be writing your life story. Spoiler alert! It doesn’t end well.

We not sell packages, we only produce custom strategies and end-to-end campaigns.

Flexible Cost Means Flexible Duration

Good news. Reputation management costs can be controlled. Costs for reputation management can often be mitigated by increasing the project duration. Lower monthly costs tend to reduce resources, and push out time to completion. This is the classic ‘do you want it fast, or do you want it cheap‘ question. Reputation management project duration can be fast if we are able to remove bad search results through negotiation or if the sites to be moved have low strength, but a project designed to improve search results using suppression against stronger sites can take three, six or more months to complete.

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